get involved

We surveyed SOMA residents in May 2025 to ensure we tailor our communications effectively, and allow us to eventually measure the project’s impact on community members’ knowledge, attitudes, and behaviors with respect to meat consumption and the environment.

Using a tool called “social and behavior change communication”, we are designing targeted, catchy messages about supporting the environment by eating less meat. The campaign will start in late 2026.

SOMA community members absorb and explore topics related to the environmental impact of meat at public events like a documentary film screening, and presentations to community groups. Our Veggie Vebruary activities in 2026 offered a taste!

From Feb. 21-27, 2027, SOMA community members will celebrate together with a festive vegetarian “Restaurant Week”, putting knowledge and motivation into action, and demonstrating a shared commitment to minimizing meat. Participating SOMA restaurants will showcase meatless menu items.

Do you own or manage a restaurant in SOMA? Please contact us to learn how to participate!